Thursday, September 11, 2014

To be Believable, Go All-In

One of my favorite "reality shows" has gotten a lot of attention this week. Yes, it is #sharktankweek and I have enjoyed watching a few episodes I missed and even a couple I had already seen. If I have learned one thing from watching this show, it is that presentation has at least as much to do with the likelihood of getting funding as does the actual idea. In fact, in a few cases, it was clear the 'sharks' liked the business owner more than their product, and I even watched Kevin O'Leary honestly make an offer so he could burn the product and save the owner years of misery. "Mr. Wonderful" certainly implied that he thought the owner was better than their product offering.
The idea that the quality of the presentation is a critical success factor is certainly no surprise. Corporate America spends millions specifically on presentation training. Deloitte recently reported that corporate training grew 15% in 2013 to over $70 Billion in the US, and fortune 500 companies are spending an average of $5,000 on training per salesperson.
What I have learned from my own presentation experiences and from various training events is that if you want to be believable; you cannot hold back. How many of us have watched people who seem to have the right idea about a motion, hand-gesture, or exaggeration, but then seem to pull back at the last minute. The audience sees this as disingenuous. Perhaps we don't even know we do it, but subconsciously, we immediately assume the presenter doesn't really believe what they are saying.
I've had the same personal experience. When I was not actually convinced of the information I was presenting, I hesitated, I hedged, I stuttered. When I am confident and have fully embraced the information I am presenting, something amazing happens to me...I lose myself. I forget about being self-conscious and about the presentation and focus on my audience's response to the information I am providing. The beauty of this is that my listeners actual begin to engage, and the result is often more dialogue and less monologue.
Of course, there are plenty of do's and don't for presentations, and you can find them all over the web and in many publications. Forbes has an entire series of articles about presentations on their website. Here's a great one from Communispond, a company whose training I have actual attended: The Only Way To Prepare To Give A Presentation http://onforb.es/16gP17j via @forbes
But with all the quality training and tips available, at the end of the day you must be believable to be accepted. For that to happen, you must first believe the information yourself. Then you must go all-in. Don't hold back. Make your gestures large, and be bold. Speak loudly, smile, show confidence, and you will win.

Monday, September 1, 2014

After Labor Day - A Race to the Finish

Labor Day always strikes me like the bell going off as the runners reach the last lap on their way to the finish line. Two-thirds of the year are over. One-Third remains. Time enough to make real progress, but focus is the key to getting the most out of these last four months of the year.
So, what should you do? Here are four (4) suggestions to help you get the most out of your effort before the year has slipped away:

1) Invest in new promotional efforts. Your customers are facing the same year-end assessment and now is the time to remind them of the value of your products and services. An intentional sales and marketing push at this point could generate year-end business and set your organization up for a profitable New Year. Generate a list of existing customers who could be buying more from you. Can you put together a trial program for them? Perhaps it is time to follow up on customers who have taken their business elsewhere. Are they satisfied with their new supplier? Can you entice them back with an added value program? In addition, many companies are looking at spending year-end money or have begun their budgeting process for next year. The time to get in front of these customers is now!

2) Investigate New Technology. While technology won't fix a broken process, often the evaluation and subsequent implementation of new technology can be a catalyst to refining and repairing processes. These efforts will pay dividends long into the future and now is the time to begin looking at how you can improve your organization's effectiveness and productivity. What processes need better aligned? What 80/20 activities should be part of your going-forward strategy? Can you implement technology to deliver a better product or service for your customers?

3) Work on your Team Culture. Is your team firing on all cylinders? Do individual objectives align with the organization? Is there conflict? How well is your team communicating? Collaborating? Sharing? At the end of the day, the individuals in your team are responsible for the culture of your organization. Does your team execute well? Do they plan well? Do they communicate well? So they support one another? At Industrial Solutions, we are spending the next few months helping business leaders and organizations focus on Building Better Teams @ Work. This exercise could be a critical factor for your future.

4) Embrace the Strategic Planning Process. If you aren't already working on your next strategic plan, you should be. Now is the time to get serious about looking at your future. Have you completed your internal and external analysis/assessment? Establishing key objectives for the next phase of your business is critical to your success. Identify the critical factors that impact your business. Assess the 5 key drivers that contribute to Healthy Organizations. Many business owners tend to have a general idea about what they want to accomplish, but haven’t take the time to write-it-down, set goals, or share these goals with others. You should do all three!! There is great power in writing down your goals and verbally sharing these with your team, your partners, your family.

December 31st is just a few months away!My Suggestion: Pick at least one of these to work on and follow through. On December 31st when you look back on the year, the steps you take now could be the most powerful ones you take this year. Make the most of your time!